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- Brand Loyalty
- Brand Attachment
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- Brand Satisfaction
- Brand Image
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- Brand Identity
- Brand Awareness
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- Brand Reputation
- Brand Equity
- Brand Commitment
- Brand Community
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- COB
- Brand Affect
- Brand Extention
- Brand Experience
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- Brand-self Image Congruity
- Brand Personality
- Brand Value
- Brand Assosiation
- Brand Knowledge
- Brand Choice
- Brand Preference
- Brand Identification